This is the biggest, most content-rich, pure leadership event in the credit union industry. Thousands trust this ONE EVENT for critical strategic guidance and leadership insight.

howie2Year after year in surveys of attendees more than 85% say this is the ONE AND ONLY conference they can rely on for guidance, tactics and strategies to help their CU thrive. “All substance, no bull,” one attendee bluntly (and accurately) put it.

Why does he say that?

Because our event it is the largest, most valuable and only independent meeting for directors, CEOs and other top CU leaders committed to seeing their organizations flourish and grow. Thousands gather every year for:

  • Practical guidance and proven strategies including how to compete in the fast-changing mobile banking market … reach new generations of members … grow your CU despite increased competition and tighter regulatory scrutiny … and field-test methods to build your brand for years to come!
  • Thought-provoking insights from our All-Time Highest-Rated Speakers – all in one place, all in Las Vegas! For one week this is the center of the Credit Union universe. These substantive, action-oriented sessions are led by CU rock stars: Patrick Adams, Tim Harrington, Sue Parker, Steve Wiley (he’s back!), Ben Rogers  and other CU geniuses. 
  • new-2All-New Deep-Dive Hot-Topic sessions. Choose from 4 NEW! pre-conference workshops in which we have created more time to dive into the hottest topics facing credit union leaders, including how to … interpret the financials;  find your niche in mobile banking; protect your CU’s valuable data; and, engineer a bold, proven approach to strategic planning to help guide your CU in an evolving market. Bring a team so you can fully benefit from these sessions. We promise you’ll leave sizzling with ideas to put to work when you are home.
  • Dozens of take-home tools, planning documents, checklists for marketing and brand development, step-by-step board assessments, templates for contracting with vendors, case studies on successful growth strategies, and much, much more.
  • More than 30 in-depth, straight-talking, no-holds barred sessions loaded with CU-tested instruction you can begin to put to work immediately. These sessions are GUARANTEED to deliver proven strategies you can use to increase your lending … bolster your leadership skills … grow your membership … improve your CU’s financial performance and leverage your organization’s brand reputation in the community.
  • And much, much more!

This is our 39th annual event. We have learned a lot over the years and are convinced this is the most powerful and timely one yet. You get the best of the best. Read on for more details.



  • All-New Workshops! Deep Dive Hot Topics
    1:00 pm - 5:00 pm
    Roll up your sleeves and dig into the Numbers: Understanding What Your CU’s financials really mean New

    Speaker: Tim Harrington, CPA

    Master the art of thin-slicing -- the ability to see patterns and analyze situations quickly. No one breaks down a credit union’s financials like one of NDCLC’s all-time highest rated speakers, Tim Harrington. You’ll take home new ways to interpret your CU’s most important numbers so you can make informed decisions, boost efficiency and maximize return on investments.

    Now, more than ever, it is critical for board members to beef up financial literacy skills. NCUA states that board members have:
     “…at least a working familiarity with basic finance and accounting practices, including the ability to read and understand the credit union’s balance sheet and income statement and the ability to ask, as appropriate, substantive questions of management and auditors.”

    Don’t worry. Tim will help you make sense of your balance sheet and income statement in plain-English. Find out how to:

    • Quickly assess your CU’s financial condition so you instantly know what’s working – and what’s not.
    • Prepare for a rising rate environment and how it may impact your financials.
    • Focus on just 7 the key figures (they’re not the same for every organization!)  that have most impact on your CU
    • And much, much more.

    Whether you’re new to the board or a long-time veteran, this is a must-attend session that will pay for itself many times over.

    BONUS: Attendees to this Hot Topic Deep Dive will get their CU’s financials as reported to NCUA so you can learn firsthand how to analyze your institution like a pro.

    1:00 pm - 5:00 pm
    Mobile Banking: Proven Strategies to Compete in fast-changing Digital World New

    The future is here. For years, CU leaders have wondered how mobile banking will change the market. You don’t have to wonder any longer…

    More than 40% of online customers (notice we didn’t say members) are adopting mobile banking. It’s a leading reason customers decide where to bank. Financial institutions that offer mobile deposits average 60% more logins and transactions per month. The question is: What is your CU doing to compete?

    We take you inside three credit unions that are using mobile banking to build its membership … increase wallet share … and strengthen relationships among existing members. This session is packed with costly lessons learned (so you don’t make the same mistake) and proven methods to grow your CU.

    You get:

    • Practical mobile banking strategies ANY size CU can use. (More engagement means more business members will do with your CU!)
    • Low-cost, high-return solutions for developing your own mobile offerings.
    • 5 must-answer questions every CU should consider
    • A template to guide your planning and strategy to enter and expand mobile banking.
    1:00 pm - 5:00 pm
    Reimagine the way you think about and approach strategic planning New

    Speaker: Jim This, CEO, James L. This & Associates

    It’s time to put an end to conventional strategic planning once and for all! Why? Because it’s the same song and dance year-after-year: collect data, dim the lights and imagine a future 5 or 10 years from now, prepare lengthy reports and, behold, a direction for the organization surfaces! Truth is, by the end of this time-consuming, expensive process most boards are frustrated by the lack of impact the strategic plan has on their CUs. For most, the strategic plan sits on a shelf collecting dust.

    There’s a better way. Discover how some of the country’s most innovative boards are creating meaningful plans – plans with teeth and plans that lead to action and results. It’s the same approach that more than half of all Fortune 500 companies now use to effectively guide decision-making. And we’re going to spell it all out for you.

    For far too long CUs have operated under the premise that present conditions will remain the same. But we know that’s not true. Instead, your credit union needs to not just plan, but anticipate the “what-ifs.”

    • What-if interest rates rise?
    • What-if interest rates remain stagnant?
    • What-if (heaven forbid) our CEO can no longer run the CU?
    • What-if the local economy tanks?
    • What-if the economy takes off?
    • What-if you merge with another CU?
    • What-if inflation begins to take off?
    • What-if the average age of membership continues to rise?
    • What-if one of our largest employers is forced to shut down?
    • What-if a competitor (or another competitor) opens across the street?
    • What-if we have to move?
    • What-if your membership is hit with a cyber-attack?
    • What-if? What-if?

    How will your CU respond? Discover how to turn your planning process into a powerful force that enables your entire leadership team to prepare for the future – whatever it brings!

    BONUS: During this highly engaging and interactive workshop, you will walk away with a head-start on your plan you can take back to your credit union.

    1:00 pm - 5:00 pm
    Cyber security: Best Practices to Protect Your CU and Your Members New

    David Reed, Partner, Reed & Jolly

    Fact is, it’s not a matter of if you will be attacked, but when. Cyber security experts agree that how you respond is just as critical as what you’re doing now to minimize exposure.

    You will get nuts-and-bolts steps to prepare for the worst – and at the same time try to protect your members’ data, your capital and your reputation. WARNING: Policies and guidelines aren’t enough to thwart cyber bandits.

    Get firsthand, no-nonsense advice from some of the country’s sharpest, best prepared CUs. You will discover:

    • The 5 questions every director should ask your IT team and vendors – and the answers you should expect to hear.
    • Lessons learned from CUs that have experienced the worst – and measures they’ve taken to prevent a repeat.
    • Practical advice to guard against threats.
    • How to manage third-party vendors to keep your members’ data safe. (BONUS: Take home contract language and agreements you’ll need to ensure compliance.)
    • What to expect from new cyber security regs so you don’t get blind-sided.
    • And much, much more…

    This is not nice-to-know guidance, it is must-know Code Red information.

  • 7:00 am - 9:00 am
    Convention Registration and Networking Breakfast in the Solutions Center
    9:00 am - 9:45 am
    Tactics to navigate the Great Generational Divide and boost performance in your CU with Curt Steinhorst

    Speaker: Curt Steinhorst, Founder & President, Promentum Group

    For the first time in history, four distinctly different generations are working side by side. Each of these four generations (Matures, Baby Boomers, Generation X, and Gen Y) is guided by a different set of values, beliefs, and expectations.  Curt reveals each generation’s preferences to highlight what they bring to the workforce—and how to build on their common ground. Curt then shares The Center for Generational Kinetics' field-tested process which CU leaders can immediately rely on to lead a culture of collaboration, innovation, engagement, teamwork, and performance across ALL generations. Filled with a few surprises, step-by-step strategies, and memorable stories, this is the perfect opening for another thought-provoking and inspiring convention.

    9:45 am - 10:15 am
    Do or Die: Power tactics to bulk up and retain membership for years to come

    Speaker: Tim Harrington, President, of T.E.A.M. Resources

    You’re either growing or dying; there is no in between. Tim Harrington shows step-by-step how to grow and retain your members – and your ROA – with proven methods you can use right away. The secret is to focus on the one or two things that make your CU great! Not just good or slightly better than the competition, but GREAT! Don’t worry. Tim will walk you through each step of the process to help you identify your niche in the market and stand out from the rest. You get:

    • Market-tested strategies one credit union used to grow to $160 million from $110 million in just a few short years by being the best in the market at direct lending while also doubling its Net Promoter Score for exceptional service.
    • Solutions an $800 million credit union is using to add nearly 2,000 new accounts every quarter by focusing on just two core products in its market. (Don’t be fooled. Focusing on products and services is only a small part of the solution!)
    • A practical guide to help you uncover the niche that makes you GREAT!
    • Tips other CUs use to leverage their strengths and WOW! your members.
    • And much, much more!
    10:15 am - 10:45 am
    Safety & Soundness: What’s hot and what’s ahead

    Speaker: Debbie Matz, Chairman, NCUA (invited)

    Hear firsthand from NCUA Chairman Debbie Matz as she addresses some of the most controversial actions the agency has recently taken. Find out how the credit union movement’s chief regulator plans to enforce new rules covering:

    • Risk Based Capital
    • Fiduciary requirements for directors
    • Member business lending
    • The much-anticipated cyber-security rules
    • Disclosures under the Home Mortgage Disclosure Act

    Although the financial crisis is behind us, NCAU warns that several forward-looking risks still loom including interest rate risk, cyber threats and an aging membership population that can significantly curtail CU lending. You will take home tips and tactics your CU will benefit from immediately.

    10:45 am - 11:15 am
    Networking Refreshment Break in the Solutions Center
    11:15 am - 11:30 am
    Leadership Awards Ceremony
    Immediately before Dave DeFazio’s presentation, we will announce the 2016 Leadership Award and the 2016 Distinguished Service Award. Join us as we honor the most accomplished, dedicated leaders in the CU industry.
    11:30 am - Noon
    Mobile Banking: Credit Union Killer or Opportunity?

    Speaker: Dave DeFazio, Partner, Strategy Corps.

    For every CU leader the story is dire and the facts are scary: 2 out of every 3 people in the country have a relationship with one of the Big 5 Banks. For credit unions, the figure is just 14%. Every day, more of your members are making the switch to Big Banks. The #1 reason? Mobile banking. Eighty percent are making the switch to Big Banks and only 8% are switching to CUs. You will:

    • Discover how some of the country’s most innovative CUs are competing in a mobile-rich market.
    • Learn whether it’s best to innovate or simply follow the leader (find out which strategy is best for your CU!)
    • Learn how to zero in on your niche in mobile banking.
    • Get the 4 questions every CU must ask when competing in mobile banking.
    • Take home practical step-by-step guidance to expand your reach into mobile.

    NOTE: We highly recommend that you attend the Mobile Banking Hot Topic Workshop, August 2, for a deep dive into this fast-changing field.  

    Noon - 12:45 pm
    Networking Luncheon – Power Session
    12:45 pm - 1:30 pm
    Networking Dessert Social in Solutions Center
    1:30 am - 2:30 pm
    Lending: A Model for Lower Costs and Better ROA

    Speaker: Brett Christensen, Owner, CU Lending Advice, LLC

    Ask yourself: Is my loan department structured like it was in the 1990s? Does a loan require multiple-levels of processing and back-and-forth decision-making? Does it still rely primarily on a credit score base matrix? Do you have one person handling just a few deals a day at each branch? It’s time to make a change before it’s too late. CUs are competing with other CUs, peer-to-peer lending and other lenders that are surfacing everywhere.

    Discover the key to producing more loans at dramatically lower costs.

    • Find out how one $260 million CU restructured its loan department and increased its ROA 100% in just 6 months. You get to take home tactics to work similar magic at your CU.
    • Plus, get the secrets to build a real top to bottom in-bound sales culture. Hint: If you’re relying on your MSRs you’re making a HUGE mistake. You will be amazed when you learn why!

    Take Home Bonus: Every attendee gets the same unique benchmarking data and metrics Brett Christensen uses with his own clients. This data alone is worth thousands of dollars.

    7 Secrets of High-Performing Boards

    Speaker: Deedee Myers, CEO, DDJ Myers

    It’s easy to figure out what makes boards ineffective: power struggles, infighting, micromanaging, incompetence, and the list goes on … But do you know what makes a CU board effective? And how can seemingly unproductive boards transform themselves into highly-effective actors (or players)? She’s back! Deedee Myers returns to unveil the 7 secrets every board should follow. Psst: It all starts with the right people. Plus, she reveals the action steps you can use to reinvigorate and “re-imagine” your board’s succession plan – one of the key ingredients to grow your CU.

    Does not repeat
    Practical Investment Strategies to Help Offset Increasing Employee Benefit Costs

    Christian Zernich, Founding Partner and Daniel Jacoby, Chief Investment Officer

    With ongoing increasing employee benefit costs, credit unions are concerned how they will handle the increases without decreasing coverage and increasing co-pays.  It is more important than ever for credit unions to confront their benefit obligations and plan ahead. How can you take control of your escalating costs for the benefit of your credit union and your employees?  How can you utilize practical investment strategies to help offset those benefit costs.  In this session, you will learn how to analyze your current benefit situation, how you can plan ahead with a pre-funding strategy and how to make sure your plan is compliant with federal and/or state regulation.  Get the information you need to take control and manage tomorrow’s employee benefits today.

    Sponsored by:

    Give Charitably and Enhance Your Credit Union's Bottom Line!

    Speaker: John Moreno, Executive Benefits Specialist, CUNA Mutual

    Many credit unions make charitable giving a part of their "people helping people" philosophy.  Learn how the Charitable Donation Account (CDA) can help improve your donation activity as well as return additional income to the credit union, through a variety of higher-yielding investments approved by the NCUA! You'll hear examples of how a CDA works and how peer credit unions have used their newfound returns to benefit their communities.

    Sponsored by CUNA Mutual

    2:30 pm - 3:00 pm
    Networking Refreshment Break in the Solutions Center
    3:00 pm - 4:00 pm
    6:00 pm - 7:30 pm
    Cocktail Reception/Buffet in Exhibit Hall
    8:00pm - 11:00pm
    The Leadership Convention Comedy Factory: Howie Mandel

    Laugh the night away with a private comedic performance by Howie Mandel!

    Howie’s versatile career has encompassed virtually all aspects of the entertainment spectrum, including television, film and stage. From his work on the Emmy-Award winning St. Elsewhere to the international animated children’s series Bobby’s World, Howie has become a mainstay of the American comedy scene. He also serves as one of the judges on NBC’s summer hit talent competition series America’s Got Talent alongside Heidi Klum, Mel B and Howard Stern. Previously, Howie received an Emmy nomination for “Outstanding Host For A Reality or Reality-Competition Program” for Deal or No Deal and a Daytime Emmy nomination for “Outstanding Game Show Host” for the syndicated version of the show.

  • 7:30 pm - 8:45 pm
    Power Breakfast of Champions (Limited to first 200 paid registrants)
    7:30 pm - 8:45 pm
    Networking Continental Breakfast in Exhibit Hall
    8:45 pm - 9:30 pm
    Leadership Principles from the Battlefield to the Boardroom

    Speaker: Steve Wiley, Founder, Lincoln Leadership Institute

    This powerful and riveting multimedia experience will forever enhance your understanding of leadership, followership and organizational effectiveness. History becomes a metaphor and the stories of the Battle of Gettysburg – a rapidly changing, stressful environment, with limited information and limited resources – are examined by the Lincoln Leadership Institute’s founder and president, Steve Wiley. Using the same principles that some of the top CUs are now using in their leadership training, Steve explores the leadership of Col. Joshua Chamberlain, Commander of the 20th Maine and his need to protect the “left flank” of the Union Army at Gettysburg. We will focus on how Chamberlain serves as the personification of the “ideal” leader and how he uses actionable concepts of transactional, transformational, and anticipatory leadership. You will hear how CUs are using these leadership concepts on the ground and transforming how they do business.

    9:30 am - 10:15 am
    High or low energy? How Boards Can Lead More Effectively

    Ben Rogers, Research Director, Filene Research Institute

    An effective board is akin to a great coaching staff for a championship team.  Coaches don’t play the game or run the day-to-day operations. They ensure the right people are in the right place to compete at a championship level. But who evaluates the board? What is being done to ensure the right people are on the board? What are boards doing to energize and prod themselves and their leadership team to break free of inefficient habits, to avoid the same old ways of doing business.  Ben Rogers, another one of our All-Time Highest-Rated speakers, returns to share the amazing findings of a groundbreaking study from Filene Research Institute that reveals how effective CUs are recruiting and retaining top board talent … aligning the boards with the make-up of their membership … regularly assessing their board’s strengths and weaknesses (see what a truly effective process looks like!) … and increasing board diversity.

    10:15 am - 10:45 am
    Networking Break in the Exhibit Hall
    10:45 am - 11:15 am
    Swimming with the sharks? Try this Blue Ocean Formula

    Speaker: Paul Lucas, President,

    Effective marketing is about communicating value. The formula is simple: Brand awareness + frequency + depth = ROI. It’s the same formula used in retail messaging. Today, some of the top performing CUs from $50 million to $5 billion are using this same Blue Ocean Formula to drive lending and increase market share. Paul Lucas, America’s top branding consultant for CUs, shows how to:

    • differentiate your brand
    • Promote your message clearly and consistently
    • Advertise in social media, print, online and in your branches
    • Measure results (loan goals and product penetration are just the beginning!)
    • Hold your marketing team accountable
    • And yet, NEVER lose sight of your mission as a CU

    BONUS: Every attendee will take home Paul Lucas’ Top 5 Things Directors Should Expect from Their Marketing Team – guidance you can begin to use in your CU at your next board meeting.

    Do or Die: Power tactics to bulk up and retain membership for years to come

    Speaker: Tim Harrington, President, of T.E.A.M. Resources

    Do or Die: Power tactics to bulk up and retain membership for years to come
    You’re either growing or dying; there is no in between. Tim Harrington shows step-by-step how to grow and retain your members – and your ROA – with proven methods you can use right away. The secret is to focus on the one or two things that make your CU great! Not just good or slightly better than the competition, but GREAT! Don’t worry. Tim will walk you through each step of the process to help you identify your niche in the market and stand out from the rest. You get:

    • Market-tested strategies one credit union used to grow to $160 million from $110 million in just a few short years by being the best in the market at direct lending while also doubling its Net Promoter Score for exceptional service.
    • Solutions an $800 million credit union is using to add nearly 2,000 new accounts every quarter by focusing on just two core products in its market. (Don’t be fooled. Focusing on products and services is only a small part of the solution!)
    • A practical guide to help you uncover the niche that makes you GREAT!
    • Tips other CUs use to leverage their strengths and WOW! your members.
    • And much, much more!
    Marketing 201: The difference is in your story. So what’s your story?

    Speaker: Deb McLean, VP of Marketing & Business Development, Carolina Postal Credit Union

    Don’t get hung up on the marketing numbers. As a cooperative your marketing should NOT be about ROI or making a profit. It should be about touching and influencing the lives of your members, says Deb McLean, VP of Marketing & Business Development at Carolina Postal CU. Brash, bold and passionate about the mission of CUs, McLean shows how the CU is telling the story of how it is improving people’s lives. Focus on the story and the numbers will follow. Take home McLean’s innovative marketing methods (including one that increased lending 33%) that are making a difference – and setting the CU apart from the competition.

    4 Keys to Managing Risk: A Proven Model for CUs of All Sizes

    Speaker: Joe Ghammashi, Chief Regulatory Officer, Corporate One FCU

    Sound risk management is essential to the success of every credit union. One of the best methods to use is Enterprise Risk Management. The secret is to make sure you’re not managing risk in silos, but managing it across the entire credit union. This is more than just another policy. ERM is about creating a culture of risk management in CUs of all sizes that is tied to your strategic plan. Get practical guidance you need to:

    • identify risk (it’s not just about the financials)
    • quantify risk (internally and externally!)
    • understand risk (what are the implications?)
    • and control risk (taking action before problems arise!)

    There is no “off-the-shelf” solution to managing risk. Each CU must create its own system for managing credit risk, interest rate risk, reputation risk and operations risk. Discover how you can put this proven model to work in your CU – and ensure you’re in compliance.

    Credit Union 2025: How Will Credit Unions Change in the Next 10 Years!

    The credit union of tomorrow will look nothing like it does today. Take a journey with Ben Rogers as he takes you into the future and explores what a credit union will face in 2025. More importantly, find out how you can prepare now for the future and answer critical questions such as:

    • What products & services will consumers want in the future?
    • How will consumers want to access those products & services?
    • Will the movement be left with just 3 or 4 mega credit unions and hundreds of small niche credit unions? How does that affect your CU?
    • How will lending be different? (WARNING: There is nothing that is more at risk than core lending!)

    One thing is for certain. You can expect more technological disruption, more regulations, more shifts in consumer behavior, and more challenges than ever before as you try to grow. Based on Filene Research Institute’s thought-provoking prognostications, you will take home the Top 5 most important predictions that will impact your credit union so you don’t get blind-sided by these dramatic events.

    Speaker: Ben Rogers, Filene Research Institute

    11:30 am - 12:30 pm
    12:30 pm - 1:15 pm
    Networking Luncheon
    1:15 pm - 1:45 pm
    Dessert Social & Exhibit Hall Finale
    1:45 pm - 2:15 pm
    Don’t Get Caught in a “Kodak Moment:” 6 Solutions to Survive & Thrive!

    Speaker: Jim Blaine, CEO, North Carolina State Employees’ Credit Union

    Are credit unions facing a “Kodak Moment”? Once a tagline for capturing an event on film for posterity, it captures another image: a once dominant player that refused to change with the market and finds itself struggling to survive. Jim Blaine, CEO of North Carolina State Employees Credit Union, warns that many CUs could follow the likes of Kodak, Circuit City and Blockbuster video – if they don’t change. Consider the facts: Just 250 CUs control 80% of the membership in the U.S. … the movement continues to consolidate … federal and state regulatory requirements continue to mount … the top 5 banks own more than 50% of the financial industry … the list goes on. Irreverent by nature and an optimist at heart, Blaine is eager to shake things up and share his 6 solutions to not just endure – but thrive! We’re convinced you’ll be thinking about this for years to come.

    2:15 pm - 3:00 pm
    General Session
    3:00 pm - 4:00 pm
    CEO Roundtable
  • 7:30 am - 9:00 am
    Networking Buffet Breakfast
    9:00 am - 9:45 am
    General Session: TBD
    Details coming soon.
    9:00 am - 10:00 am
    Turning Ideas into Action
    Details Coming Soon.
    10:00 am - 11:00 am
    Leading change: How to Focus When Everyone Demands More! More! More!

    Speaker: Patrick Adams, CEO, St. Louis Community Credit Union

    NDCLC’s All-Time Highest-Rated Speaker is back! Always thought-provoking and entertaining, Patrick Adams returns to close out the convention with a one-of-a-kind session that will both inspire you and challenge you. To compete amid dramatic change, the key is to narrow the focus of your CU. Join us in this grand finale as Patrick reveals the difference between temporary disruption (delinquency and loan loss) and fundamental change (mobile banking) … define your niche – and OWN it – in the market … take on more risk … and know when to say, “No” to more products and services. Velocity of change could care less when your next planning session is scheduled so discover how to lead your CU to respond to fluctuations in the market. You’ll leave the convention energized and committed to Grow, Grow, Grow.