| 7:30 am– 9:00 am | Convention Registration and Exhibit Hall Open |
| 9:00 am– 10:00 am | Win Your Market with Marketing |
| 10:00 am– 10:45 am | Credit Union Leadership and the NCUA |
| 10:45 am– 11:30 am | Networking Break in the Exhibit Hall |
| 11:30 am – 12:15 pm | The Future of Branching |
| 12:15 pm– 1:30 pm | Networking Luncheon |
| 1:30 pm– 2:30 pm | The Benchmark: Why Some Financial Institutions Attract More Customers than Others |
| 2:30 pm– 3:30 pm | The Gap: Why Your Products and Services Don’t Meet Younger People’s Needs |
| 3:30 pm– 4:15 pm | Networking Break in the Exhibit Hall |
| 4:15 pm – 5:00 pm | Roundtable Q&A Forum |
| 7:30 pm – 9:00 pm | Opening Night Welcome Reception featuring Smokey Robinson |
Is your marketing turning
heads? Building buzz? Juicing
market share? Unfortunately,
for most credit unions, the
answer is no. After years of
old, tired campaigns and
conservative promotional budgets made
even leaner through the recession, a lot of
credit unions barely stand out in their own
markets. Contrast this with banks, many of
whom spend more on marketing and
squeeze more out of every marketing dollar.
If you’re interested in growth, getting loan
volume and grabbing younger members, it
may be high time to rethink the budgets,
the horsepower and the messages you put
in your marketing machine. In this session,
Sue explains how marketing can be the
muscle behind your next growth push.
The NCUA has never been
a bigger part of credit
union business. And that’s
why it’s imperative for
credit unions to hear about
agency plans and concerns directly
from the regulator.
In just the last few years, the NCUA rearranged the corporate system, levied a large assessment on the industry and ramped up credit union exam frequency and intensity. What’s next? What plans does the regulator have for credit unions? What does it want from the industry’s volunteer boards? Come to the National Directors’ Convention and hear it all, straight from agency leadership.
Rudy Hanley, CEO, Schools | Mark Weber, President, Weber Marketing Group, First FCU (invited )



The credit union branch is A) the once and
future centerpiece for all member service
or B) a bad investment that steals capital
dollars from necessary electronic banking
projects?
We are seeing incredible innovation in
consumer finance. New electronic products
and channels have radically changed
customer expectations for what a financial
institution can and should deliver. What
does that mean for the industry’s traditional
source for member service delivery?
That is, what do we do with the good, old
branch? Is brick-and-mortar suddenly over
or are we underestimating the branch’s
enduring value and relevance?
A panel of opinionated CEOs and industry
observers will be on hand to discuss the
electronic banking revolution and the once
and future value of your next branch.
You offer mobile banking. So does your competitor across
the street. And he’s attracting
a lot more customers than you
are. Why? What’s missing with
your new product? What went wrong?
Armed with a deep set of Javelin survey
data, Jim will explain which factors matter
and which don’t when it comes to adoption
levels between new, seemingly similar
products and accounts. He knows why
customers pick one product – sometimes in
lopsided numbers – over another and he’ll
help you zero in on the details that can make
the difference between success and failure.
T-shirts? iPods? Facebook
friends? Nah. What young
people want from their
financial institution is a
sharp, seamless,
fully-modernized suite of electronic
banking services and they’re not getting
them from their community institutions,
says BancVue’s Don Shafer.
A lot of credit unions don’t currently
offer the electronic services younger
people want. Others offer what Shafer
calls a “Frankenstein” suite – a handful
of stale, unsightly, poorly integrated
electronic banking products. “Younger
people look at that and think it’s
horrible,” he says. “You can’t offer a
25-year-old the products and services
that were new in 2005. They won’t
accept it.”
In this blunt, entertaining session,
Shafer will tell you just what CUs need
to keep up with the demands of young,
tech-savvy potential members. You’ll
learn what you need to do today to have
a viable, sustainable business model
tomorrow.
We’ve invited our speakers to the roundtables! If you exit the Wednesday main stage presentation with burning questions – or even if you’re just curious and want to listen in – come out to the Roundtable Q&A. We’ll have several main stage speakers sitting in with you for a free-flowing conversation that follows from their presentations.
General session speakers tackle big broad subjects and it may not always be apparent how those big ideas translate specifically to your credit union. How does X apply to our unique field of membership? Is Y right for us? What did he mean by Z? Here’s your chance. Ask your questions and join the conversation at the Roundtable Q&A Forum.
Opening Night Welcome Reception Featuring: Smokey Robinson
Co-sponsored by 




