

When it comes to growth, there are few tools as effective as the well-chosen merger. That’s why a merger plan should be a component of your ten-year vision, says, Robin Hoag, a key advisor in over 40 CU mergers. Join Robin and learn how to plan for and execute mergers that can help your CU blossom. Robin will explain how mergers, when done right, can:
- protect your market share and member value proposition
- diversify your field of membership
- revitalize an aging membership
- help your CU move into new geographical areas quickly



The ten-year vision, that’s what directors do. Detailed financial work, like setting an allowance for loan and lease losses, that’s for the CFO, right? Wrong. ALLL can have a huge impact on your CU’s risk profile and capital levels. That’s why, in addition to an increased emphasis on corporate governance, NCUA and state examiners are now asking directors to answer for their CU’s ALLL. For this session, CPA Bill Astrab details what you need to know to support your CU’s ALLL funding. You’ll come away ready to explain and defend the methodologies behind your ALLL when questioned by skeptical regulators keen to increase your loan loss allowance.


According to Warren Buffett executive comp is the acid test of corporate governance. Setting the appropriate compensation and benefits structure for executives can be a considerable challenge. Key decisionmakers can be vulnerable to offers if the comp is not competitive. If the compensation and benefits are too generous, the board is left open to the charge that executive performance does not deliver value. The speakers will outline the key questions and considerations in structuring and evaluating Executive Compensation and Benefits. Participants will review the steps boards need to take to be competitive in the market and structure Executive pay and benefits within a sound strategic framework.
During this session the most current information / trends / compliance and the future regarding Overdraft Protection will be discussed.


Many credit unions consider the CEO succession plan an absolute necessity. But, how many of those same credit unions plan for the replacement of a board member? The board member, too, is an essential piece of credit union operations. In fact, says Filene’s Ben Rogers, there’s a hard connection between strong financial performance and good governance. Don’t make board succession an afterthought. Rogers shares strategies for effective volunteer recruitment and for identifying the right potential board member for your credit union.



Can small to mid-size credit unions be entrepreneurial? Yes, absolutely. Take, for example, ENYFCU, a $56 million dollar institution with a nifty little loan calculator for its loan officers. Thinking they had something with potential on their hands, the CU’s management and board turned the loan calculator into RateMatch, a lead-generating tool hooked up to some of the biggest credit report sales sites in the country, and Syphr, a CUSO to support it. ENYFCU CEO Chris Langley explains how he and his board founded their own tech start up and what it takes to go from idea to fully functioning CUSO.


Retail credit unions have to live with the corporate stabilization premium assessment and the ripple effects of U.S. Central and WesCorp losses. But, are they still going to want to use the corporates? The new corporate regulations will be in place by mid-summer. Join Jay Murray, CEO of MidAtlantic Corporate FCU for a critical discussion on the rules in their final form and the practical impact they’ll have on the corporate system. You will also have the chance to pose your hard hitting questions.



The recession may finally be ending, but legislators and regulators are just getting started. New regulation continues to swamp financial institutions and their beleaguered compliance officers. In the meantime, the entire regulatory apparatus may be in for a wholesale revision. How do you make sense of it? Join Jane Pannier for an up-to-the minute discussion on the rapidly expanding regulatory universe and how it will impact strategy at your CU.

Only a few years ago, consumers were looking for anyone who could get them a mortgage – any mortgage – as fast as possible. No longer. Newly cautious consumers want lenders they can trust and mortgages that make sense. An impressively large percentage of SECU members use the CU for their mortgage needs. Why? Phil Greer credits his CU’s quality service and one specific product: an ARM designed to benefit members and work for the CU as a long-term portfolio product. Greer shows how service plus a well-designed product can position your CU as a mortgage lender of choice.

Credit unions haven’t exactly earned a reputation for pushing predatory products or taking advantage of members. Nevertheless, regulatory scrutiny is tough and getting tougher all the time. Examiner expectations and demands are wringing the profitability out of the loan portfolio, says Rex Johnson. What can credit unions do about it? Join the firebrand lending consultant for a charged discussion on regulatory pressures, lending and what credit unions can do to return to profitability.


Credit unions are having difficulty reaching younger adults because we don’t understand them, don’t offer the products they want, and don’t know how to market to them. Three strikes and you’re out. In this session, Tom Farin attacks the issue of share product design and customer segmentation, taking a quick look at three separate demographic groups, including Gen Y. Learn how to target each demographic with tailored product design, segmentation and marketing strategies.
Bonus: Use any one of these ideas and you will pay for your Directors’ Convention expenses, guarantees Tom.

CUDL, Manheim and GE are working together to bring a unique remarketing opportunity for credit unions managing repossessed assets. The new partnership will provide access to the leading authorities in Auto Remarketing and Auction Services to further your credit union’s remarketing efforts and success at the auto auction.
The defensive tactics of bond carriers create obstacles in the recovery of losses to credit unions small and large. Credit unions can spend thousands of dollars and often over a year participating in a bond carrier “investigation” with no positive result. Join credit union attorneys Chuck Holzman and Patty Corkery as they share their experience and success in getting bond claims paid. Learn how to be proactive to avoid future denials, the way to manage a claim investigation and how to achieve positive results on your large dollar claims.



Steve Dahlstrom, CEO, Spokane Teachers’ CU
You sat through the morning session on the corporates. You learned all about the NCUA’s new corporate rule and the future of the corporate business model. So, what’s next? Should you recapitalize the corporates? Or even patronize them? How many corporates should there be? What are the alternatives? What power do you have to make the corporate system work for you? Join two opinionated, informed natural person CU CEOs for a freewheeling discussion on the NCUA, lost capital and the usefulness of the new corporate system, post rule. Bring your questions and comments. After the two panelists speak, we’ll open the floor for Q&As.
Allied Solutions, in conjunction with Burns-Fazzi, Brock (BFB) and Luse Gorman law firm, is presenting an educational session on Mergers & Acquisitions. Our objective is to reduce the complexity of the M&A process, as well as assist you in targeting the right priorities to ensure maximum growth and member retention during the transition. BFB will speak to the importance of retention, reward and recruitment of executive talent. Luse Gorman will address proper premerger planning, anticipating issues that could affect a merger, and effective member communication.

With economic indicators signaling the recession may finally be behind us, the big question financial service providers must now answer is how can they rebuild trust and grow deeper relationships with consumers when their confidence is at an all-time low? The answer does not lie solely on the sale of additional products and services, rather in understanding and leveraging the Member Journey. This thought provoking presentation will dissect the Member Journey and define seven distinct Points-of-Experience between you and your members that directly impact your ability to grow deeper relationships with them. Attendees will also learn the trends being implemented at each of these Points-of-Experience, and gain valuable insight as to the underlining strategic thinking behind them. If you apply the principles of the journey to your retail deliver strategies, your business will prosper and your member relationships will flourish. The program will also explore:
- The importance of aligning brand, place and culture
- Discover the trends in banking that are influencing the consumer journey
- Gain an understanding that the journey is a multi-channel, multi-sensory experience
- Best practices case studies


The Neighborhood Economic Development Advocacy Project
Pervasive myths about immigrants’ financial services preferences, as well as the perception of legal and regulatory risks, prevent many banks and credit unions from serving immigrant communities well. Deyanira Del Rio will:
- explain how financial institutions can overcome the barriers that keep immigrants out of your membership ranks
- highlight resources to support credit unions
- provide examples of successful lending, remittances and outreach programs from throughout the country.


Lynette Smith, CEO, Washington Gas Light FCU
With more and more CUs slipping down into CAMEL ratings of 3 or worse, the NCUA has continued to increase regulatory scrutiny. Last winter, the agency moved to a 12-month examination cycle. Since then they’ve budgeted for a big increase in exam staff and pushed CUs to adopt comprehensive risk management strategies. What keeps the NCUA up at night? You’ll be sure to hear about it at your next exam. Don’t get caught off guard! Join Swann, Hoag and Smith for a discussion of top NCUA concerns and how they will impact your next exam.


You don’t have to do it all by yourself. CUs that share resources can cut costs, offer their members more and run leaner, more efficient operations. Jon Hernandez, the CEO of three small California CUs, explains how his CUs share him and, along with other area CUs, everything from compliance officers and IT to branch facilities.



Building on his Wednesday general session address, Peter Duffy digs down into the credit union business model and suggests ways credit unions can adapt to the market andassume their critically important role in the economic recovery. One key piece is capital. How much capital is right for you? The answer will be different for every credit union, says Duffy. But if you know your market, it doesn’t matter if you’re a large or small credit union. You can optimize that capital and grow.

When credit unions look to cut costs, there’s one cost that always seems to end up on the list: the marketing department. For credit unions – small ones in particular – that cut could end up doing much more damage than most credit unions realize. Old-school thinking dominates when it comes to marketing, says Deb McLean. Smaller credit unions think they can get by with a newsletter and occasional Web site updates. If you don’t market, however, you won’t grow. Join Deb for a discussion on the necessity of small credit union marketing and for specific marketing strategies you can take back to your credit union.

Has your CEO evaluation become too complex? Does your CEO have too much input into the process? The CEO evaluation is the most important tool directors have as stewards of their credit union, but the plan has to be concise and effective. Credit union consultant Dan Clark explains how boards can reclaim the process and draft their own streamlined CEO evaluation. Sit in and learn:
- which sources of information to build around and which to throw out
- how to format a score sheet and craft performance standards
- how to balance short and long term goals
Bonus: For credit unions preparing for the hire of a new CEO or planning to revise their old review process, this session is a necessity!


Everyone knows that adding younger members makes sense for credit unions, but knowing is only half the battle. What do young adults actually want from their financial institutions? Brent Dixon, The Filene Research Institute’s new youth researcher, dissects the mind of the youthful consumer and details the products, services, and recruiting strategies credit unions can use to reach them. Tune in for a discussion on some of the youth-specific products Filene’s “30 under 30” group designed specifically for their peers.


Having trouble growing? You are not alone. The marketplace is becoming less and less forgiving of businesses that are not meeting market needs. Credit unions that do not recognize that competition is creative, innovative and convenient will become just another buggy whip industry.
Credit unions need a new business model, says governance expert Tim Harrington, one that takes into account the enormous shifts in today’s banking market, everything from electronic banking to Generation Y. In this session, Tim identifies all the moving pieces and suggests ways that credit unions can adapt.


We exist to serve our members, not just in good times, but also in bad times, says David Reed.
If you, as credit union managers and CEOs, want to uphold both ends of the bargain, you’ll need to take a hard look at your collections and bankruptcy processes. How can you make the most of working with troubled members? Join David for a high-level run through of collections and bankruptcy best practices that make sense for the credit union and benefit the member. You’ll get information on:
- Your full range of options when working with troubled members
- Getting the most out of collections
- The art of loan workouts
and modifications - And much more
Topics to include:
- Credit card legislation
- Discussion of actions taken by the top issuers
- Strategies to reduce risk explained in detail
- The potential impact of current interchange litigation on income
- What you can do to boost profitability, ROA and net worth







