We are honoring a volunteer whose outstanding contributions to a credit union and to the movement make him or her the proud recipient of the coveted “Director of the Year” award.

All attendees reflect on their Directors’ Convention experience to identify the action plans they plan to implement upon return.

The social media honeymoon is over. Countless credit unions have attempted to join the online conversation only to find that no one is interested. The hard reality is that posting press releases on a corporate blog or starting a Facebook page doesn’t get you much. So what does? You have to create real excitement and connection. There’s no shortcut, says Tim McAlpine, architect of Young & Free – the biggest, most successful credit union social media campaign to date. Tim shares his experiences with Young & Free and explains what works and what doesn’t when it comes to social media.

By the time the Directors’ Convention rolls around, the economy should be settled. Or maybe it won’t. Either way, you need to prepare for the post-recession age. We’ve had our finger in the dike for a while now, says Patrick Adams, CEO of St. Louis Community CU. It’s time to focus on what’s next.

With some humor and a few well-placed jabs, the irrepressible Adams brings the good news and some advice: Things won’t be the same as they were, but they will get better and credit unions have to be ready. How? Adams zeros in on the ROA, growth and operational strategies you’ll need for the new normal.