7:30 am– 8:45 am	Buffet Breakfast
9:00 am– 9:15 am	Director of the Year Award Ceremony
9:15 am– 9:30 am	Creating an Individualized Action Plan
9:30 am– 10:30 am	New Session Details Coming Soon!
10:30 am– 10:45 am	Networking Break
10:45 am– 12:00 pm	Break out of the Clutter
12:00 pm	Convention Adjourns

We honor a volunteer whose outstanding contributions to a credit union and to the movement make him or her the proud recipient of the coveted “Director of the Year” award.

All attendees reflect on their Directors’ Convention experience to identify the action plans they plan to implement upon return.

In honor of the 35-year anniversary of the National Directors’ Convention we are continuing to work on even more special additions to our agenda. Look to this space in the next wave of our brochure and on our Website where we will reveal a dynamic speaker who will get us kicked off on the right foot of the morning of our final day. Stay tuned … you won’t want to miss this!

A lot of credit unions think that service sets them apart. It doesn’t. In their markets, many of them are just lost in the clutter, says Patrick Adams. Their potential members can’t distinguish them and their services from any other financial institution. What’s worse, those potential members may not know the credit union is even there.

Don’t assume your service will carry you, Adams says. If credit unions want to take advantage of this remarkable time, when customers may actually be looking for new alternative financial institutions, they need to start thinking like a competitive business and break out of the clutter. It might be time to set aside your old, comfortable notion of member service. It might be time to think about what your members and potential members really want and to give it to them.

Join Directors’ Convention favorite Patrick Adams for a frank talk on bold strategic decisions and becoming relevant in your market.